Developing an Instrument to Assess Players' Hedonic Scale Expressions in Videogame Playing
- Gap Identification
- PCE Scale Development
- PCE Scale Validation
Dr. Amir Zaib Abbasi
Amir Zaib Abbasi, Ph.D. is currently working as Postdoctoral Fellow at Interdisciplinary Research Centre in Finance and Digital Economy at King Fahd University of Petroleum & Minerals (KFUPM). Before joining KFUPM, Dr. Abbasi has served Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan in the capacity of Assistant Professor of Marketing, Cluster Head and Research Centre Head for Marketing in the Faculty of Management Sciences. His areas of research include Human-Computer Interaction, Marketing, Advertising, Digital Marketing, Consumer Behavior, and Psychology. Dr Abbasi has published his work in top tier journals including Journal of Retailing and Consumer Services, Telematics and Informatics, Journal of Services Marketing, Journal of Product and Brand Management, Asia Pacific Journal of Marketing and Logistics, Current Psychology, Entertainment Computing, IEEE Access, Data Technologies and Applications, Frontiers in Psychology, and in top tier conferences published by Lecture Notes in Computer Science, Springer such as International Conference on Entertainment Computing series and Joint Conference on Serious Games.