The Effect of Two Attitudinal Ambivalence on the Relationship between Privacy Concerns and Information Provision in E-Commerce
- Attitudinal ambivalences moderate the effect of privacy concerns on information provision.
- Identify two different types of attitudinal ambivalence related to privacy concerns: attitudinal ambivalence of privacy risk and benefit; attitudinal ambivalence of online vendor’s proper and improper data handling.
- Data analysis results show that attitudinal ambivalence of proper and improper data handling weakens the effect of privacy concerns, whereas the effect of attitudinal ambivalence of privacy risk and benefit is non-linear.
Dr. Jongate Yu
JONGTAE YU earned his Ph.D. degree in Information Systems at the David Eccles School of Business, University of Utah. His primary research interests focus on online self-disclosure, privacy, and ethics. He has conducted studies to investigate online privacy concerns across different cultures and inconsistency between privacy concerns and disclosure behavior. His work has been published in reputable journals including Journal of Management Information Systems, International Journal of Healthcare Information Systems and Informatics and presented in several information systems conferences, including ICIS, INFORMS Conference on Information Systems and Technology, and AMCIS.